Why MIT School of Distance Education

Gen Next Learning:

MIT School of Distance Education offers, part of MIT Pune innovative technology to its students while ensuring convenience and flexibility as the key offerings. The relevant study content is uploaded on your individual student account and can be conveniently accessed from anywhere at any given time.

Student Support Mechanism:

The student support mechanism is designed keeping the working professionals time restrictions and availability of resources.

Choice of specialization:

MITSDE has introduced a unique feature to customize your specialisation subject in semester III of the PGDM course namely "Elective Basket 1" allowing you to choose from a wide range of cross disciplinary subjects and design your course structure, that enables you to develop multi skills and multi task.

Placements:

MITSDE can assist you in placements by sending you regular mails on

  • Status of current job market and trends
  • Opportunities available in the market
  • Frequently asked interview questions
  • Interviews Tips
  • Guiding you on resume building
why MITSDE?
mitsde-digital-marketing

About Course

  • Digital Marketing (AICTE) is the latest management specialisation that has emerged with the new era of online shopping, electronic payments and delivery of goods and other services. To manage this new demand of technology-enabled services, a major deficit in the supply of such professionals has arisen. Agile Project Management (AICTE) refers to an innovative and organized outlook aimed towards the function of distribution, marketing and sale of goods.
  • A Post Graduate Certificate in Digital Marketing (AICTE) is a pre-requisite to seek employment in the ever-burgeoning retail industry. With its rich legacy in education, MITSDE has precisely picked and carved out this progressive course, which will enhance your employability and entrepreneurial potential.

Post Graduate Certificate in Management - Digital Marketing
(PGCM in Digital Marketing)



Course Structure


Code Subject Credits
PGCDM01 Foundations of Business Management (HR, Marketing, Finance & Operations) 4
PGC02 Legal Aspects of Business 4
PGCS1 Strategic Management 4
PGCS2 Management Information System 4
PGCS2 Digital Marketing 4
Total Credits- 20
Code Subject Credits
PGCS1 Product and Brand Management 4
PGCS2 Integrated Marketing Communication 4
PGCS3 SEO & SEM 4
PGCS4 Social Media Marketing 4
PGCS5 Social Media Analytics & Future Trends 4
PWDM Project Work 6
Total Credits- 26

Total Cumulative Credits- 46
Note:
  • The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
  • Exams would be conducted during the January and July exam cycles.
  • Internal exams carry a weightage of 30%. It would be conducted by taking one assignment per subject.
  • External examinations carry 70% weightage (passing criteria for both exam / assignments is 50/100).

MIT School of Distance Education (MITSDE) is an integral constituent of MAEER's MIT Pune, established in the year 2008. MAEER's MIT was founded in the year 1983 by Dr. Vishwanath D. Karad, (Founder, Executive President & Managing Trustee) along with the collective efforts of many educationists, scientists and social thinkers. MIT is among the first in professional education offering academic programs at more than 72 institutions and 4 universities across India.

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  • MIT SCHOOL OF DISTANCE EDUCATION
    MIT Alandi Campus, Moshi-Alandi Road,
    Opposite To Gajanan Maharaj Sansthan,
    Alandi-412105, Pune, Maharashtra (India).
  • 9112-207-207, 9028-258-800
  • admissions@mitsde.com

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