Post Graduate Certificate in Management - Digital Marketing
(PGCM in Digital
Marketing)
About Course
- Digital Marketing (AICTE) is a modern management specialization that has emerged with the rise of online shopping, electronic payments, and digital service delivery. The growing demand for technology-enabled services has created a significant shortage of skilled professionals in this field. It offers an innovative and structured approach to the distribution, marketing, and sale of goods.
Course Structure
| Code | Subject | Credits |
|---|---|---|
| PGCDM01 | Foundations of Business Management (HR, Marketing, Finance & Operations) | 4 |
| PGC02 | Legal Aspects of Business | 4 |
| PGCS1 | Strategic Management | 4 |
| PGCS2 | Management Information System | 4 |
| PGCS2 | Digital Marketing | 4 |
| Total Credits- | 20 | |
| Code | Subject | Credits |
|---|---|---|
| PGCS1 | Product and Brand Management | 4 |
| PGCS2 | Integrated Marketing Communication | 4 |
| PGCS3 | SEO & SEM | 4 |
| PGCS4 | Social Media Marketing | 4 |
| PGCS5 | Social Media Analytics & Future Trends | 4 |
| PWDM | Project Work | 6 |
| Total Credits- | 26 | |
| Total Cumulative Credits- | 46 | |
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- Internal exams carry a weightage of 30%. It would be conducted by taking one assignment per subject.
- External examinations carry 70% weightage (passing criteria for both exam / assignments is 50/100).
MIT School of Distance Education (MITSDE) is an integral constituent of MAEER's MIT Pune, established in the year 2008. MAEER's MIT was founded in the year 1983 by Dr. Vishwanath D. Karad, (Founder, Executive President & Managing Trustee) along with the collective efforts of many educationists, scientists and social thinkers. MIT is among the first in professional education offering academic programs at more than 72 institutions and 4 universities across India.
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MIT SCHOOL OF DISTANCE EDUCATION
MIT Alandi Campus, Moshi-Alandi Road,
Opposite To Gajanan Maharaj Sansthan,
Alandi-412105, Pune, Maharashtra (India). - 9112-207-207, 9028-258-800
- admissions@mitsde.com
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