Post Graduate Diploma in Management - Marketing
(PGDM in Marketing
Management)
About Course
- The PG Diploma in Marketing Management equips you with skills in product development, brand management, customer relations, franchising, and digital marketing across web, mobile, and display platforms. Designed for both freshers and working professionals, the course offers flexibility and aligns with the latest marketing and branding trends.
Course Structure
| Code | Subject | Credits |
|---|---|---|
| S1C01 | Principles of Management | 4 |
| S1C02 | Indian Economy and Policy | 4 |
| S1C03 | Business Communication | 4 |
| S1C15 | Accounting for Managers | 4 |
| S1C05 | Marketing Management | 4 |
| S1C06 | Legal and Business Environment (Micro and Macro) | 4 |
| Total Credits- | 24 | |
| Code | Subject | Credits |
|---|---|---|
| S2C07 | Management Information System | 4 |
| S2C08 | Human Resource Management | 4 |
| S2C09 | Research Methodology and Management Decision | 4 |
| S2C10 | Strategic Management | 4 |
| S2C11 | Business Analytics | 4 |
| S2C16 | Financial Management | 4 |
| Total Credits- | 24 | |
| Code | Subject | Credits |
|---|---|---|
| S3C13 | Project Management | 4 |
| S0W01 | Digital Marketing | 4 |
| S3W05 | Integrated Marketing Communication | 4 |
| S3W06 | Product and Brand Management | 4 |
| PWMI1 | Project Work | 6 |
| - | Elective Basket (Select Any One) | 4 |
| Elective Basket (Select Any One) | ||
| S3EL1 | Business Ethics and Corporate Social Responsibility | 4 |
| S3EL2 | Marketing of Financial Services | 4 |
| S3El5 | Social Media Marketing | 4 |
| Total Credits- | 26 | |
| Total Cumulative Credits- | 74 | |
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- Student will have to submit two assignments for each subject.
- Examinations carry 70% and assignments carry 30% weightage (passing criteria for both exam / assignments is 50/100).
Post Graduate Diploma in Management (Executive) - Strategic Marketing Management
(PGDM Executive in Strategic Marketing Management)
Course Structure
| Code | Subject | Credits |
|---|---|---|
| S1C01 | Essentials of Business Management | 4 |
| S1C06 | Legal Aspects of Business | 4 |
| S1C02 | Strategic Management | 4 |
| S2C07 | Management Information System | 4 |
| S1C02 | Business Analytics | 4 |
| S1C02 | Project Management | 4 |
| Total Credits- | 24 | |
| Code | Subject | Credits |
|---|---|---|
| S2C16 | Marketing Management | 4 |
| S2C09 | Research Methodology and Management Decision | 4 |
| S2C08 | Services Marketing | 4 |
| S2C09 | Integrated Marketing Communication | 4 |
| S2C10 | Product and Brand Management | 4 |
| S2C11 | Marketing Analytics | 4 |
| Total Credits- | 24 | |
| S.No. | Subject | Credits |
|---|---|---|
| 1 | Desk Research | 2 |
| 2 | Project Work | 4 |
| Total Credits- | 6 | |
| Total Cumulative Credits- | 56 | |
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- Student will have to submit two assignments for each subject.
- Examinations carry 70% and assignments carry 30% weightage (passing criteria for both exam / assignments is 50/100).
MIT School of Distance Education (MITSDE) is an integral constituent of MAEER's MIT Pune, established in the year 2008. MAEER's MIT was founded in the year 1983 by Dr. Vishwanath D. Karad, (Founder, Executive President & Managing Trustee) along with the collective efforts of many educationists, scientists and social thinkers. MIT is among the first in professional education offering academic programs at more than 72 institutions and 4 universities across India.
Post Graduate Diploma in Business Administration- Marketing
(PGDBA in
Marketing Management)
Course Structure
| Code | Subject | Credits |
|---|---|---|
| S1C01 | Principles of Management | 4 |
| S1C02 | Indian Economy and Policy | 4 |
| S1C03 | Business Communication | 4 |
| S1C04 | Financial Accounting & Analysis | 4 |
| S1C05 | Marketing Management | 4 |
| S1C06 | Legal and Business Environment (Micro and Macro) | 4 |
| Total Credits- | 24 | |
| Code | Subject | Credits |
|---|---|---|
| S2C07 | Management Information System | 4 |
| S2C08 | Human Resource Management | 4 |
| S2C09 | Research Methodology and Management Decision | 4 |
| S2C10 | Strategic Management | 4 |
| S2C11 | Business Analytics | 4 |
| S2C16 | Financial Management | 4 |
| Total Credits- | 24 | |
| Code | Subject | Credits |
|---|---|---|
| S3C13 | Project Management | 4 |
| S0W01 | Digital Marketing | 4 |
| S3W05 | Integrated Marketing Communication | 4 |
| S3W06 | Product and Brand Management | 4 |
| PWMI1 | Project Work | 6 |
| - | Elective Basket (Select Any One) | 4 |
| Elective Basket (Select Any One) | ||
| S3EL1 | Business Ethics and Corporate Social Responsibility | 4 |
| S3EL2 | Marketing of Financial Services | 4 |
| S3El5 | Social Media Marketing | 4 |
| Total Credits- | 26 | |
| Code | Subject | Credits |
|---|---|---|
| S4C14 | International Business | 4 |
| S4W31 | Sales Management | 4 |
| S0W15 | Retail Management | 4 |
| S4M14 | Services Marketing | 4 |
| PWMJ2 | Project Work | 8 |
| - | Elective Basket (Select Any One) | 4 |
| Elective Basket (Select Any One) | ||
| S3EL1 | HR Analytics | 4 |
| S3EL2 | Marketing Analytics | 4 |
| S3El5 | Predictive Modeling | 4 |
| Total Credits- | 28 | |
| Total Cumulative Credits- | 102 | |
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- Student will have to submit two assignments for each subject.
- Examinations carry 70% and assignments carry 30% weightage (passing criteria for both exam / assignments is 50/100).
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Alandi-412105, Pune, Maharashtra (India). - 9112-207-207, 9028-258-800
- admissions@mitsde.com
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